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To celebrate Saudi National Day and the future of the country, Arab News collaborated with illustrator Steve Scot to create a cover wrap and souvenir edition. The cover wrap illustrated how a Saudi city might look in 2030 - with future tech, transport, renewable energy and even robots serving traditional Arabic coffee.  This linked to the content centre piece which was a video telling a brief history of Saudi followed by the future of the country complimenting the Crown Prince's 2030 plan.  We decided VO would give the video a strong voice and also add to the rhythm of the narrative. The video celebrated the past and showcased the incredibly, exciting future ahead. We used the video as a showpiece to launch the 2030 channel on the Arab News website.

Awards for the project:

  • WAN-IFRA Middle East Digital Media Awards National Day Video

  • 1st, Best use of Online Video.

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