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Personal Profile

Simon Khalil

Multi award winning senior creative director with over 20 years of experience in advertising, marketing and publishing leading an in-house agency and delivering world-class design across digital and print.  Career to date clearly demonstrates:

• Extensive experience in developing brands and growing audiences and customers. 

• A proven track record of successfully juggling internal client needs with the pressure to deliver large volumes of content to tight deadlines at world-class standards. 

• Significant experience leading and developing large creative teams to win over one hundred design industry awards as well as securing personal industry recognition for a variety of projects, visual identities for major events and special coverage for global consumer brands. 

• Successfully leadership and management of teams through periods of organisational change. 


YAP 2022 - Present

Arab News

YAP 2022- Present Chief Creative Officer

(2022 – Present)

Global Creative Director (2022)

Key responsibilities

  • Developing creative strategy for the YAP brand globally (UAE, KSA, Pakistan and Ghana) and for specific products including VOLT Payroll and YOO Token (UAE).

  • Leading the global inhouse creative team on global advertising campaigns, marketing, branding, events, and partnerships.

  • Developing an inhouse agency revenue stream to create content for new clients.

  • Producing advertising and marketing campaigns for third parties.

  • Initiating TVC and content ideas and writing scripts, storyboards and signing off on all video output across the brand.

  • Directing photo and video shoots.

  • Copywriting for advertising campaigns and marketing comms.

Key responsibilities

  • Creative direction for special projects, new products and special coverage.

  • Collaborating with external suppliers and commissioning specialist design work from illustration to animation.

Global Creative Director 2018 – 2022

Key responsibilities

  • Leading and directing the design strategy and visual development of the brand in established and new markets, including but not limited to:

    • Launching Arab News Japan, a Japanese language brand, and Arab News En Français. o Leading the successful implementation of a major redesign, across print and digital. o Managing the creative demands of numerous internal stakeholders which include but not limited to the executive team, senior editors and section heads.

    • Directing multi-platform editorial projects for major events in The Middle East. o Launching and leading design on Arab News Deep Dives, immersive multimedia stories using long form software called Shorthand.

    • Head of video initiating editorial ideas and directing scripts, storyboards and signing off on all video output across the brand.

    • Directing photo and video shoots, collaborating with external suppliers and commissioning specialist design work from illustration to animation.

  • Developing the editorial infrastructure and operations for the creative team globally in bureaus across the world, including:

    • Improving infrastructure across the brand, in particular the main creative hubs in Jeddah, London, Dubai and Islamabad.

    • Educating and developing design and visual skills across all departments with regular training presentations and workshops

    • Developing basic typographical and fundamental design rules across the creative team globally to align design excellence

    • Setting clear direction, objectives and performance targets aligned to Arab News strategy on a regular basis

    • Developing a comprehensive style guide and ensure proper implementation with third party vendors and clients

  • Developing marketing and commercial opportunities with external clients to enhance revenue at Arab News. 



Group Art Director, Acting Creative Director 

Telegraph Media Group


Art Director, 

The Daily Telegraph


Art Editor, Features and supplements,

The Daily Telegraph        


Acting Deputy Art Director,

The Daily Telegraph


Art Editor, News and Business sections

The Daily Telegraph


Art Editor, The Daily Telegraph, Weekly supplements and City Office    


Art Editor, DotCom Telegraph,

The Daily Telegraph

Get in Touch


+44 (0) 7973 841130

+971 (0) 56 996 0873

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