ARAB NEWS
REDESIGN & REBRAND:
Arab News has been the region’s biggest English language daily since 1975 but needed an ambitious digital first redesign in order to become the go-to title for news from across The Middle East and Saudi Arabia by 2020. The redesign was launched at the Arab Media Forum in Dubai in April 2018 and Won a silver award at the WAN-IFRA design awards for print innovation.
Key activity included:
-
360 integrated campaign across social media and print
-
TVC which aired on CNN, Sky News Arabia and other networks.
-
Launch film at Arab Media Forum
-
Souvenir edition and branded merchandise to distribute at launch event.
ARAB NEWS
REDESIGN & REBRAND:
Arab News has been the region’s biggest English language daily since 1975 but needed an ambitious digital first redesign in order to become the go-to title for news from across The Middle East and Saudi Arabia by 2020. The redesign was launched at the Arab Media Forum in Dubai in April 2018 and Won a silver award at the WAN-IFRA design awards for print innovation.
Key activity included:
-
360 integrated campaign across social media and print
-
TVC which aired on CNN, Sky News Arabia and other networks.
-
Launch film at Arab Media Forum
-
Souvenir edition and branded merchandise to distribute at launch event.
![](https://static.wixstatic.com/media/ec2c1d_b2e10365769a433298bd889e5f1efbbef001.jpg/v1/fill/w_108,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_b2e10365769a433298bd889e5f1efbbef001.jpg)
![](https://static.wixstatic.com/media/ec2c1d_350a5c9502bb47ae8a41403ac8cb56b2f002.jpg/v1/fill/w_108,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_350a5c9502bb47ae8a41403ac8cb56b2f002.jpg)
![ARAB NEWS Special Edition Page 1](https://static.wixstatic.com/media/ec2c1d_5a92d72a89744d849923cbd5bb7c5dbe~mv2.jpg/v1/fill/w_147,h_220,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_5a92d72a89744d849923cbd5bb7c5dbe~mv2.jpg)
![AN compressed.jpeg](https://static.wixstatic.com/media/ec2c1d_485e6f1f19664b5ca621334846cad76e~mv2.jpeg/v1/crop/x_0,y_128,w_768,h_245/fill/w_107,h_34,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/AN%20compressed.jpeg)
![BEFORE Monday 12/2/18](https://static.wixstatic.com/media/ec2c1d_17be20133da64b33b569cff24fbf824e~mv2.jpg/v1/fill/w_147,h_231,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_17be20133da64b33b569cff24fbf824e~mv2.jpg)
![AFTER Sunday 8/4/18](https://static.wixstatic.com/media/ec2c1d_d87dddf930ca46f1a84a6a4020a83a0e~mv2.jpg/v1/fill/w_147,h_223,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_d87dddf930ca46f1a84a6a4020a83a0e~mv2.jpg)
![ArabNews_Brand_Logo Strap.png](https://static.wixstatic.com/media/ec2c1d_8898a0d11f2243888c387f253671b447~mv2.png/v1/fill/w_107,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ArabNews_Brand_Logo%20Strap.png)
Video # 4
Video # 3
Video # 2
Video # 1
![](https://static.wixstatic.com/media/ec2c1d_e4e9b0ab59f74633a2afce370ddd3b0cf000.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_e4e9b0ab59f74633a2afce370ddd3b0cf000.jpg)
![](https://static.wixstatic.com/media/ec2c1d_e7fee9c7a9d14bc2884156b120a1bfb9f000.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_e7fee9c7a9d14bc2884156b120a1bfb9f000.jpg)
![](https://static.wixstatic.com/media/ec2c1d_13eae511916a4b6bbd3fcb5c6a64524df000.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_13eae511916a4b6bbd3fcb5c6a64524df000.jpg)
![](https://static.wixstatic.com/media/ec2c1d_f52605ba52664d0ca672d10351ae25c3f000.jpg/v1/fill/w_125,h_125,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ec2c1d_f52605ba52664d0ca672d10351ae25c3f000.jpg)