Every year over 3.5 million pilgrims travel to Saudi on Hajj. This is a huge potential audience for Arab News to attract and engage with and we have created products and innovative content targeting this audience.
Designed a souvenir cover wrap with an aerial photo of Mecca taken from a helicopter booked specifically for the shoot. Including a comprehensive guide to Hajj.
Created a Hajj App in 4 weeks. It had basic functionality, but interesting features included a Hajj tracker, so family members could map your progress and Qibla compass.
Distributed branded merchandise during the pilgrimage such as the Arab News umbrella.
Produced a Hajj hard backed book to distributer to dignitaries and readers.